Neil Tortorella at BODO (Business of Design Online) dishes out marketing and PR advice for designers on this blog. Often his advice is good for students, entrepreneurs of all sorts and anyone looking to build their business. This post is particularly so.
In this course, you really serve as a consultant to your client. They may think they know what they need, but rather than just fulfill pre-determined tasks and move on, Neil has this suggestion:
Ask a boat load of questions. Get to know your clients’ businesses, their competitive arena, their industry, their audience. In essence, learn all the gory details and become a partner in their success. Then, put on your consultant cap and get to thinking. What would help them out? What ideas can you offer up?
Read the rest of the post here.
